Boathouse Capital Supports Mediafly with Growth Investment to Meet Increasing Demand for Sales Enablement Tools

January 5, 2017

Boathouse Capital is pleased to announce a growth capital investment into Mediafly (or the “Company”), a leading enterprise software company designed to help companies transform and evolve how they sell through the delivery of a perfect in-person selling experience. This is the first outside institutional round for the company and will provide Mediafly with a financial partner to support industry leading product innovation to meet the growing demand for more effective sales tools from organizations around the world

Based in Chicago, IL, Mediafly is a trusted partner to some of the world’s largest brands helping them revolutionize how they interact with customers and prospects. Through Mediafly’s Evolved Selling Platform, companies like MillerCoors, PepsiCo, and GE Healthcare are creating dynamic and interactive presentations that are changing the way salespeople engage both customers and prospects which is leading to significant improvements in sales results.

According to a recent Forrester study only 28% of all B2B companies are considered evolved sellers. The benefits, according to Forrester, for moving to an evolved model are very compelling:

-Evolved companies experience on average a 10% lift in revenue growth
-Evolved companies average a 125% increase in customer references
-Evolved companies increase the speed to close by 68%

Carson Conant, CEO remarked, “We help companies accelerate up the curve of ‘evolved selling,’ which has proven to drive higher growth more quickly, enhance customer relationships, and achieve market leadership.”

As part of the transaction, Andy Jang, Vice President at Boathouse Capital, will be joining Mediafly’s Board of Directors. “We believe that there is a tremendous growth opportunity for Mediafly. Sales organizations are at a point of maturity where they are looking for more than a mobile sales tool and basic content management functionality.  Increasing the effectiveness of sales organizations through the use of dynamic, interactive sales presentations with data driven insights are necessary to remain competitive and Mediafly delivers on that promise. We look forward to partnering with Carson and his team, who have built an impressive platform.”

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