Boathouse Capital’s Portfolio Company, Colortree Group, Inc., Acquires Direct Impressions, Inc.
January 29, 2013
Boathouse Capital is pleased to announce that its portfolio company Colortree Group, Inc. (“Colortree”) has acquired Direct Impressions, Inc. (“Direct Impressions”) in December 2012. The addition of Direct Impressions accelerates Colortree’s strategy of building a leading full-service provider to the direct mail industry, doubles its production capacity, and bolsters Colortree’s senior management team.
Established in 1997 and headquartered in Richmond, Virginia, Direct Impressions offers complementary services to Colortree’s envelope and direct marketing materials business. Direct Impressions will add capabilities as a full service printer of direct mail solicitations and commercial products including continuous forms, folded inserts and cut sheets. Using web printing technology and offering comprehensive direct mail service from concept to pre-press to delivery, Direct Impressions has an industry reputation for high quality, dependable service, and quick turnaround times.
“We are excited about the opportunity to team up with Direct Impressions,” said J.E. “Pat” Patterson, Colortree’s Chief Executive Officer. “Direct Impressions represents a great opportunity to strengthen our current service offering, double our production capacity and the potential to increase overall sales by 50%. Direct Impressions also signifies the first step towards becoming a full-service direct mailing solutions provider. Direct Impressions’ current CEO, Mark Smith, will be of great help as we continue to scale the business and define the exciting future of Colortee.”