Boathouse Capital Completes Growth Investment in Finch

Boathouse Capital is pleased to announce that it has completed a growth investment in Finch, (“Finch” or the “Company”) a paid digital media automation platform for marketing professionals. The capital will be used to drive sales and marketing and for general growth.

Based in Salt Lake City, UT, Finch leverages artificial intelligence to automate previously manual processes and improve decision making for paid search, display and shopping advertising on Google, Bing, Yahoo, Display Networks, and Amazon. The platform allows its customers to focus on more strategic tasks beyond basic advertising functions. Finch uses its artificial intelligence and machine learning to analyze historical patterns and optimize paid marketing spend. Ultimately, Finch allows its customers to increase overall marketing spending with the confidence that it will generate strong and predictable returns on the optimal channel.

Bjorn Espenes CEO of Finch remarked, “I’m excited to partner with our first institutional partner in Boathouse Capital. Bill Dyer and the entire Boathouse team brings a wealth of knowledge and will be a fantastic addition to our board of directors. I look forward to utilizing their expertise to continue to grow our platform.”

“Finch represents a business with an impressive and unique offering in an otherwise crowded space that enables marketing professionals to efficiently spend advertising dollars. Historically, it takes an army of marketing professionals to manually work towards specified goals, but Finch leverages its customers data and in return creates an easy to manage roadmap for marketing departments and agencies to efficiently manage advertising spend. I’m excited to see what lies ahead for Finch in an ever-growing eCommerce and lead generation environment,” said Bill Dyer, Partner at Boathouse Capital.