Boathouse Capital Completes Growth Investment in SiteSpect

Boathouse Capital is pleased to announce that it has completed a growth investment in SiteSpect (“or the “Company”), a SaaS personalization platform that optimizes digital user experiences to drive higher conversions and increase revenues. Businesses use SiteSpect’s platform to test site design and features to optimize customer conversions. The Company targets mid-market and enterprise customers looking for advanced testing and personalization needs.

SiteSpect was founded in 2004 and has been sponsored by NewSpring Capital since 2014. Boathouse Capital’s investment will be utilized to drive the Company’s next phase of growth. SiteSpect’s patented architecture gives them unparalleled performance and testing capabilities, demonstrating a sustainable advantage over competition. Many leaders in retail, financial services, healthcare & insurance, and technology continue to rely upon SiteSpect to power their digital marketing strategies. Matt Pulos, Senior Associate at Boathouse Capital commented “eCommerce will likely continue to take market share of all retail transactions over time, and sophisticated strategies will continue to gain steam, making SiteSpect highly relevant to the shift.”

Chong Moua, Managing Partner at Boathouse Capital also commented, “SiteSpect provides a critical service in an extremely fast-growing eCommerce space. The customer experience management marketplace continues to prioritize tools that will truly differentiate elite products and services from the masses, and I believe SiteSpect is one of those products.”