Boathouse Capital Successfully Exits AnalyticsIQ

Boathouse Capital is pleased to announce that it has exited its investment in AnalyticsIQ via a sale to Inverness Graham-backed Alliant. An innovator in predictive analytics and people-based marketing data, AnalyticsIQ blends cognitive psychology with statistical analysis to enhance behavioral targeting and drive marketing performance. The company utilizes survey-based methodology and machine learning to model consumer behavior and intent, enabling advertisers to reach high-value audiences and enhance campaign outcomes through more effective targeting and personalization. The acquisition of AnalyticsIQ strengthens the combined company’s market position and establishes it as a top-tier provider of comprehensive data-driven marketing solutions.

“Our team has spent years building predictive data that helps brands not just understand what people do—but why they do it,” said Scarlett Shipp. “Joining forces with Alliant enables us to scale that mission and bring even more powerful insights to clients across channels. Together, we’re building on our industry leadership to create a data company that raises the bar—delivering an unprecedented combination of differentiated data, trust, and results.”

“Through our partnership with the AnalyticsIQ team, a niche data company grew to become a category leader that benefited from a focused investment strategy and operational rigor. We’re proud to have been part of the journey, culminating in a strong strategic exit that reflects the company’s growth and leadership,” remarked Chong Moua, Managing Partner at Boathouse Capital.